6 Best Competitor Research Tools to Spy on Your Competition
Do you rely on competitor research to identify new content opportunities for your site? If you’d like to do it more efficiently, you need a trusted competitor research tool by your side.
As a blogger and agency owner who’s been doing SEO for the last several years, I can’t overstate the importance of competitor research in the SEO landscape. A robust competitive analysis plan can unpack a plethora of content opportunities and help you gain a strong foothold in your niche.
To that end, you need to invest in an SEO tool that has excellent competitive research capabilities. In this article, I’ll list down 7 of the best competitor research tools you should consider investing in.
6 Best Competitor Research Tools
1. Semrush
Semrush is one of the most revered SEO tools on the market. While the tool has a plethora of useful SEO and SEM features, it’s primarily known for its outstanding keyword research and competitor research capabilities.
The Semrush Competitive Research toolkit allows you to identify your main organic competitors, their best performing organic keywords, top pages, top paid keywords, traffic stats, and much more.
Let me briefly explain how to do competitor research in Semrush. If you’re not a Semrush user, I’d urge you to sign up for a 30-day free trial to implement some of the action items explained below.
Get 1-month free trial to Semrush Pro (worth $119.95)
To get started, click on “Competitive Research Toolkit” and go through this sequence:
SEO > Organic Research > Enter your competitor’s domain
You’ll get a top-level view of your competitor’s organic keywords, estimated monthly organic traffic, alongside other important SEO metrics.
The overview report will also highlight a few of your competitor’s top organic keywords:
And the top-ranking pages, along with their percentage share of organic traffic and the total number of organic keywords they currently rank for.
Super useful information because you’ll know exactly what keywords and pages are driving the highest search traffic to your competitor’s site.
Hit the “View all” button under each section to see the complete list of keywords that your competitor ranks for and the complete list of top-ranking pages.
